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At Birmingham City University, their mission is to enable students to transform their lives and to achieve their potential. The university showcases students from a diverse range of backgrounds that reflect the city of Birmingham whilst forming a rich, vibrant and energetic community!

Birmingham City University has placed a new onus on sports science and athlete development, demonstrated by its new state of the art sports campus in the city centre, including a sports hall, cricket nets and fitness suite.  

Birmingham City University have been integral to the development of the South Asian Cricket Academy through its funding of the research that underpins the programme, as well as granting use of the fantastic sports facilities on site.


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Purpose of Life is a UK-based non-profit charity that was established in 2014, who are extremely dedicated to providing aid within the UK and throughout the world. 

Purpose of Life support a number of causes overseas as well as here in the UK, such as helping refugees in Jordan, delivering food and equipment to orphanages and schools in deprived areas of South Africa, Bangladesh and more. 

As Platinum sponsors, Purpose of Life support the South Asian Cricket Academy and hold similar values. They believe that we are all one family irrespective of race, religion, colour etc. Purpose of Life believes no one has superiority over another, except through piety and good actions.

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For over 37 years, Pearn Kandola has been driven by a desire to make the world fairer; they want to make the modern workplace fair for everyone by promoting Diversity & Inclusion and eradicating prejudice and unfairness. Pearn Kandola are a team of psychologists and, as such, know the importance of difference to the success of your business and your employees.


Pearn Kandola help businesses understand the value of difference – so that they can be more inclusive, more inspired and more successful. They offer workplace-based services alongside an innovative range of digital solutions which enable you to embed your D&I initiatives further throughout your organisation, wherever your teams are based.

As SACA's Gold Sponsors, Pearn Kandola believe that businesses and organisations should embrace the power of difference. That’s why Diversity & Inclusion is at the heart of everything they do, and their expertise in this area covers the entire employee journey.

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The Warwickshire Cricket Board (WCB) is responsible for all recreational (i.e. non professional) cricket in the county. They work closely with the England & Wales Cricket Board ‘to provide a cricketing future for all’, and liaise closely with the professional game via their  colleagues at Warwickshire County Cricket Club.

The WCB co-ordinate and support a wide range of activities designed to provide playing opportunities for adults, boys, girls and people with disabilities. They have supported SACA through the combination of funding, coaching, mentorship and research to help implement the inaugural SACA girls programme. 

SACA will continue to work closely with the WCB, to mutually develop an understanding of how best to approach the development and retention of female British South Asian players.


M5 Sports Management Group; Specialist Sports Consultants

M5 Sports Management group is a not for profit organisation where one of its objectives is to help young male and female cricketers, from all cultures and backgrounds, improve their lives through cricket.

M5 Group was one of the co founders of SACA and are pleased to be the lead partner in the South West based in Bristol at the home of Gloucestershire CCC

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