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President of SACA

An English cricketer of Pakistani decent, Moeen Ali played county cricket for Warwickshire CCC before moving to Worcestershire CCC in 2007. 

Moeen is an elegant batsman, a skilful bowler and a soft-spoken man with a desire to use his cricket skills to promote racial harmony and social mobility. 

With over 11,000 first class runs and just under 400 first class wickets to his name, Moeen has been representing England across all formats since his debut in 2014, and was part of the ODI World Cup winning squad in 2019. 


Moeen's skills have allowed him to travel the world playing in several franchise teams globally such as the IPL, PSL & The Hundred.



Managing Director & Co-Founder of SACA

Tom completed his doctorate at Birmingham City University where he has spent 4 years researching the lack of British South Asian players and coaches progressing into the professional game.


Tom has thoroughly investigated the causal effects and together with other experts in the field, has produced a solution to give British South Asian cricketers the opportunity to progress towards achieving professional status. 


Tom is also a performance coach at Warwickshire CCC working with both Academy and County Age Group cricketers as well as being the Women’s First XI assistant coach, supporting them to their first national title win in 2019.



Director of Cricket & Co-Founder of SACA

Kabir Ali has always been regarded as a skilful seamer throughout a long and distinguished playing career with Worcestershire, Hampshire and Lancashire County Cricket Clubs, during which time he took 500 first class wickets. He has represented his country in both red and white ball cricket, taking 5 wickets on his International Test Debut in 2003.

Injury saw him retire in 2015, which in turn enabled him to pursue a successful coaching career which has seen him work with the very best players in the world at RCB in the IPL and other franchise events globally.


Kabir is an excellent appointment for Head Coach of SACA through being one of the only British South Asians who was successful in representing England over the past 20 years, as well being a role model for future generations of BSA cricketers and coaches. 



Head of Research

Adam is a Senior Lecturer and the Course Leader for Sports Coaching and Physical Education at Birmingham City University. Alongside attaining his PhD from the University of Exeter, Adam’s academic and professional qualifications include MSc Sport and Health Science, MSc Psychology, MSc Sport and Exercise Psychology, BA (Hons) Football Studies, Fellowship of the Higher Education Academy (FHEA), British Association of Sport and Exercise Scientist (BASES) and Chartered Scientist (CSci), FA UEFA A Licence, and FA Advanced Youth Award.


Adam's role within SACA is to oversee and direct our ongoing research programme, ensuring that SACA remains at the forefront of academic insight for developing inclusivity and diversity within performance environments, as well as how to implement best practice within the fields of talent ID and development.  

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